One of three teenagers are bullied and those with dandruff are twice as likely to be among them. Dandruff is a completely normal skin-condition that affects one in two of us, and it is treatable, yet just like so many other things, because of misconceptions and stigma it is a source of bullying. From research we know that bullying can have lifelong impact on mental health. No matter the reason, bullying should never be accepted.
In 2021, we launched #FreeTheShoulders, a campaign aiming to educate one million young people, parents and adults on how to fight all forms of bullying, including dandruff related bullying. Join us as we begin the fifth year of this campaign, and help us in the fight against bullying. This campaign provides dedicated resources focused on appearance-based bullying behaviours.
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We would love to hear from you about how the #FreeTheShoulders resources has impacted your school. Could you take a couple of minutes to complete this short feedback form, with a chance to receive exclusive opportunities in return.
Dandruff is a completely normal skin-condition that affects one in two of us, and it is treatable, yet just like so many other things, because of misconceptions and stigma it is a source of bullying. One out three teenagers are bullied and those with dandruff are two times more like to be amongst them. No matter the reason, bullying should never be accepted. This is why Head & Shoulders is joining forces with Anti-Bullying from The Diana Award.
"We are proud to partner with The Diana Award and support the incredible work of its Anti-Bullying Ambassadors empowering young people to create kinder, safer school communities. At Head & Shoulders we believe everyone should feel confident to be themselves – free from judgement or stigma. Our Free the Shoulders campaign aims to tackle appearance-based bullying linked to dandruff - so young people can feel confident, supported, and free to be themselves, on the inside and out."
Volkan Gulhan, Vice President - Northern Europe Beauty Care
